We create amazing brand stories that drive sales

At Immediate we believe big ideas are born from the integration of our creative and shopper marketing teams, and often from a number of small ideas laddering up into a big idea.

We also consider execution to
be paramount and persuading shoppers to purchase your brand over the competitor is central to
all our work.

We are masters of bringing ideas to life on time and on budget and offer expertise across all below the line and shopper marketing disciplines with a one stop shop approach.

Our work

Brand Strategy

We understand that the life force of a brand relies on a multi-faceted strategy, so we devise campaigns that create brand stores that drive sales.

Nicaway

New Product Launch

Lavazza

Melbourne Cup Carnival Sponsorship

Lavazza

Australian Open Sponsorship

Penfolds

Gifting

Cadbury

AUS & NZ Paralympic Team Sponsorship

Papa Giuseppi's

Free Sherrin Promotion

Creative & Design

Generating original ideas and localising global creative for our clients, Immediate has a full service creative studio including illustrators, art directors, 3D build and packaging designers.

Penfolds

Recorking 2016

Penfolds

Max's POS

Penfolds

Vintec 2016 Promotion

Oreo

CDM Oreo Engagement Kits

Cadbury

Easter POS

Lavazza

Melbourne Cup Carnival Sponsorship

Sour Patch

Candy Engagement Kits

Lavazza

Virgin Australia Fashion Festival Sponsorship

Lavazza

Australian Open Sponsorship

Wolf Blass

Chinese New Year

Penfolds

Gifting

Cadbury

AUS & NZ Paralympic Team Sponsorship

John West

Lent 2016

Shopper Marketing

We regard Shopper Marketing as a science, and are constantly looking for new insights into how shoppers' minds work, attending global and local summits annually.

Penfolds

Max's POS

Nicaway

New Product Launch

TNCC

Go For It Promotion

John West

Lent 2016

Papa Giuseppi's

Free Sherrin Promotion

Penfolds

Vintec 2015 Promotion

Promotions

We create and implement promotions that maximise our clients' ROI in Grocery, Liquor and Pharmacy. Promotion entry is through our proprietary database system, Cognition with electronic draw facility and instant reporting.

Kraft

Back 2 School Olympics Promo

Cadbury

Big W Olympics Promotion

Penfolds

Vintec 2016 Promotion

TNCC

Go For It Promotion

Cadbury

Joyfuel Promotion

Dairylea and Kraft Singles

Win a Cleaner for a Year

Papa Giuseppi's

Free Sherrin Promotion

Penfolds

Vintec 2015 Promotion

Experiential & Events

Nothing puts a bigger smile on our face than engaging with consumers and trade alike through a great brand experience. We design, build and manage large scale experiential events and sampling, both in and out of store.

Cadbury

Village Valentine's Day Sampling

Cadbury

Cadbury & Channel 7 Parathon

Lavazza

Melbourne Cup Carnival Sponsorship

Lavazza

Virgin Australia Fashion Festival Sponsorship

Lavazza

Melbourne International Coffee Expo 2016

Lavazza

Australian Open Sponsorship

Voltaren

Voltaren & Priceline Kooyong Classic

Photography & Video

We offer in-house photographic and video production facilities, original music production and recording facilities and more, enabling absolute quality control.

Penfolds

Vintec 2016 Promotion

Cadbury

Cadbury & Channel 7 Parathon

Lavazza

Melbourne Cup Carnival Sponsorship

Lavazza

Australian Open Sponsorship

Papa Giuseppi's

Free Sherrin Promotion

Penfolds

Vintec 2015 Promotion

Immediate

In-house Photography, Video Production and Editing

Trade Engagement

We understand that unless we get the trade on side, the best ideas don't get implemented. We are perpetually interested in what motivates the retailer, and keep abreast of the state of play for national and independent retailers.

Oreo

CDM Oreo Engagement Kits

Nicaway

New Product Launch

Sour Patch

Candy Engagement Kits

Lavazza

Melbourne International Coffee Expo 2016

Lavazza

Australian Open Sponsorship

Cadbury

Joyfuel Promotion

John West

Lent 2016

Penfolds

Vintec 2015 Promotion

Penfolds

Recorking 2016

In 2016, Penfolds will celebrate 25 years of Re-corking Clinics; allowing Penfolds collectors to have their bottles assessed and if necessary topped up, recorked and re-capsuled. Immediate was privileged to design a fresh new look for Re-corking whilst maintaining the premium Penfolds style. Our creative execution has been used across all communication both in Australia and globally.

Kraft

Back 2 School Olympics Promo

Executed through Metcash retailers Australia wide, the Back 2 School promotion is exciting shoppers with a chance to win a family holiday to 1 of 5 Olympic destinations. Immediate have managed this promotion from client brief through to creating retailer specific point of sale, website development, prize fulfilment and customer service.

Cadbury

Big W Olympics Promotion

The Cadbury Big W promotion was launched in support of the 2016 Rio Olympics. Immediate facilitated the campaign through the Point of Sale creative, website development, prize fulfilment and customer service. This promotion was extremely popular and received a lot of attention with a Gold Bullion up for grabs!

Penfolds

Max's POS

Penfolds recently launched Max's, a new tier created to commemorate Max Schubert, Penfolds first Chief Winemaker and creator of Grange. Immediate was charged with creating premium yet disruptive POS to drive the new range, and appeal to a recruit target audience – male luxuriants aged 30 to 40. Originally created for the ANZ market, this look and feel has now been adopted globally for F16/17.

Penfolds

Vintec 2016 Promotion

Following on from the success of the 2014 and 2015 Vintec promotions, the 2016 campaign targets highly involved wine shoppers, who can claim a wine cellar to house their wine collection. This year's promotion includes a range of participating brands. The dual zone 30 bottle and 110 bottle wine cellar options provide great options to chill white wines for serving immediately, and cellaring special bottles for future enjoyment. Immediate is managing the campaign from beginning to end including POS design, photography, e-commerce website, claim validation and customer service.

Oreo

CDM Oreo Engagement Kits

We’ve recently seen the launch of CDM Oreo, the bringing together of two of Australia’s most loved brands, Cadbury and Oreo.

To kick start the campaign, we designed and produced best in class trade engagement kits for Supermarket Store Managers showcasing the new CDM Oreo range across the different flavours and formats. 

To double the fun, the suitcase style kits were also designed to launch Oreo Thins which featured in a separate section of the kit.

Cadbury

Easter POS

For Easter 2016 we designed a range of beautiful point of sale for execution in all accounts, featuring the Cadbury bunny and Share the Joy messaging, to create a magical Easter destination in-store.

Cadbury

Village Valentine's Day Sampling

To celebrate Valentine's Day with Cadbury we sampled a full block of Cadbury Dairy Milk Chocolate to all lucky Village Cinema attendants on February 14th in this fun bespoke sleeve.

Cadbury

Cadbury & Channel 7 Parathon

For Cadbury’s sponsorship of the Australian Paralympic Team and participation in the Channel 7 Parathon, we showered messages of support received from consumers inside a giant Message Dome in Martin Place. The experiential activation supported Cadbury’s ‘Bring on the Joy’ sponsorship and $1,000,000 donation.

Lavazza

Melbourne Cup Carnival Sponsorship

Lavazza's sponsorship of the Melbourne Cup spanned free coffees in general admission through to a stylish Birdcage marquee. We worked on the branding and collateral for all touchpoints around the race course ensuring a consistent and strong brand presence from the race day programme to the marquee signage.

Sour Patch

Candy Engagement Kits

To engage the trade in the launch of two new products, Sour Patch Line-ups and Cadbury Party Mix and Lolly Bags, we created this fun kit and trade presenter.

Lavazza

Virgin Australia Fashion Festival Sponsorship

This year Lavazza amplified their activation at VAMFF with an onsite café, and partnership with Instagram fashion illustrator The Lust List. Working in an integrated agency team we brought to life the daily range of illustrations through the social media wall, branded note books and gift cards.

Lavazza

Australian Open Sponsorship

Lavazza became the first F&B company to sponsor all four Tennis Grand Slams with the 2016 partnership with the Australian Open. As part of an integrated team we designed and produced collateral for permanent and temporary cafes and the VIP Superbox, creating an impactful and unmissable brand presence.

Voltaren

Voltaren & Priceline Kooyong Classic

Following the success of our 2015 Voltaren activation at the Priceline Kooyong Classic, we executed Voltaren massage stations in the Priceline Marquee to reinforce the benefits of Voltaren Emulgel, and rewarded consumers with spot prizes in our game of Voltaren bowling.

Wolf Blass

Chinese New Year

To celebrate Chinese New Year and Year of the Monkey in Singapore and Malaysia, we created and produced stand-out metallic and foil point of sale to showcase the Special Edition 1 Litre Offer, and lucky red envelope neck tags for gifting.

Penfolds

Gifting

Penfolds, recently voted the ‘worlds most admired wine brand’ briefed us to create a range of luxurious and innovative gift boxes for key occasions throughout the year. Our designs took inspiration from the advertising campaign and showcased the iconic Penfolds bottles.

Cadbury

AUS & NZ Paralympic Team Sponsorship

Our ‘Bring on the Joy’ logo lock-up and POS brought to life and celebrated Cadbury’s sponsorship and contribution to the Australian and New Zealand Paralympic Teams, to help them on the Road to Rio.

John West

Lent 2016

Lent is the key period for canned seafood sales, and this year to bring the new John West TVC to life in-store, we created a range of POS and in-store theatre items including fishing trawlers, life buoys and shingles; reinforcing the brands sustainability message and partnership with MSC and the WWF.

Immediate

In-house Photography, Video Production and Editing

Immediate's breadth of services includes photography, video production and post production. We have an in-house recording studio so we can record voice over and original music therefore maintaining absolute quality control over the productions for our clients.

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Get in touch

(03) 9697 1400

info@immediate.com.au

191 Ferrars Street
Southbank
VIC 3006
Australia