We create amazing brand stories that drive sales

At Immediate we believe big ideas are born from the integration of our creative and shopper marketing teams, and often from a number of small ideas laddering up into a big idea.

We also consider execution to
be paramount and persuading shoppers to purchase your brand over the competitor is central to
all our work.

We are masters of bringing ideas to life on time and on budget and offer expertise across all below the line and shopper marketing disciplines with a one stop shop approach.

Our work

Brand Strategy

We understand that the life force of a brand relies on a multi-faceted strategy, so we devise campaigns that create brand stores that drive sales.

Nicaway

New Product Launch

Lavazza

Melbourne Cup Carnival Sponsorship

Lavazza

Australian Open Sponsorship

Penfolds

Gifting

Cadbury

AUS & NZ Paralympic Team Sponsorship

Papa Giuseppi's

Free Sherrin Promotion

Creative & Design

Generating original ideas and localising global creative for our clients, Immediate has a full service creative studio including illustrators, art directors, 3D build and packaging designers.

Le Tan

Hydrating Products Launch

Penfolds

Recorking 2016

Oreo

CDM Oreo Engagement Kits

Cadbury

Easter POS

Wolf Blass

Chinese New Year

Penfolds

Gifting

Shopper Marketing

We regard Shopper Marketing as a science, and are constantly looking for new insights into how shoppers' minds work, attending global and local summits annually.

Treasury Wine Estates

Lucky Start Singapore 2015

Penfolds

Max's POS

Nicaway

New Product Launch

John West

Lent 2016

Papa Giuseppi's

Free Sherrin Promotion

Penfolds

Vintec 2015 Promotion

Promotions

We create and implement promotions that maximise our clients' ROI in Grocery, Liquor and Pharmacy. Promotion entry is through our proprietary database system, Cognition with electronic draw facility and instant reporting.

Cadbury

New Zealand Olympic Promotions

Penfolds

Rolex Promotion New Zealand

Wolf Blass

Footy Finals Promotion

Cadbury

Obey Your Mouth Promotion

Kraft

Back 2 School Olympics Promo

Penfolds

Vintec 2016 Promotion

Experiential & Events

Nothing puts a bigger smile on our face than engaging with consumers and trade alike through a great brand experience. We design, build and manage large scale experiential events and sampling, both in and out of store.

Cadbury

Village Valentine's Day Sampling

Cadbury

Cadbury & Channel 7 Parathon

Lavazza

Melbourne Cup Carnival Sponsorship

Lavazza

Virgin Australia Fashion Festival Sponsorship

Lavazza

Australian Open Sponsorship

Voltaren

Voltaren & Priceline Kooyong Classic

Photography & Video

We offer in-house photographic and video production facilities, original music production and recording facilities and more, enabling absolute quality control.

Lavazza

AO Wrap Video

Le Tan

Hydrating Products Launch

Cadbury

Internal Presentations

Cadbury

Paralympics Wrap Video

Penfolds

Vintec 2016 Promotion

Immediate

In-house Photography, Video Production and Editing

Trade Engagement

We understand that unless we get the trade on side, the best ideas don't get implemented. We are perpetually interested in what motivates the retailer, and keep abreast of the state of play for national and independent retailers.

Treasury Wine Estates

Wine & Then Dine Promotion

Cadbury

Big W Olympics Promotion

Oreo

CDM Oreo Engagement Kits

Sour Patch

Candy Engagement Kits

Lavazza

Melbourne International Coffee Expo 2016

Cadbury

Joyfuel Promotion

Lavazza

AO Wrap Video

To celebrate Lavazza's first year as a sponsor of the Australian Open we created a summary hype reel showcasing the branding, on-site activation, social media, PR coverage and results for the team to share with Lavazza Head Office in Italy.

Treasury Wine Estates

Lucky Start Singapore 2015

To engage shoppers in the lead up to the festive season in Singaporean Supermarket Fair Price we gave away the chance to Win a Lucky Start with free groceries and wine for a year with the purchase of participating TWE wines. This promotion proved to be a great success with an increase in wine purchased for celebrations and strong in-store execution.

Treasury Wine Estates

Wine & Then Dine Promotion

Winter is the key sales period for red wine and to capitalise on this we developed a tiered guaranteed reward promotion in partnership with Treasury Wine Estates, Vintage Cellars and Menulog.

In The Wine and the Dine promotion shoppers received up to a $75 Menulog voucher when they spent $150 on participating wine providing the perfect solution for a cosy night in.

Le Tan

Hydrating Products Launch

To launch Le Tan’s new range of hydrating tanning products we designed, photographed and produced a suite of creative materials including POS and Shoppable Solutions for Big W, Woolworths, K-Mart and Chemist Warehouse.

Cadbury

Internal Presentations

For Cadbury, we create internal presentations for company wide Town Hall meetings that showcase up and coming Sales and Marketing Plans.

Cadbury

Paralympics Wrap Video

To celebrate the successful Cadbury Partnership with the Australian Paralympic Team at RIO 2016, we created a wrap video that showcased all touch points of the extensive integrated campaign.

Cadbury

New Zealand Olympic Promotions

To activate the Cadbury partnership with the 2016 New Zealand Olympic Team, we developed a number of unique consumer promotions for the New Zealand market across 7 key retailers. Each promotion had unique entry mechanic, prize pool and POS creative and generated off location presence during the winter months.

Penfolds

Rolex Promotion New Zealand

To support the 2016 Penfolds release in New Zealand, shoppers were given the opportunity to win the ultimate luxury prize – a Vintage Rolex watch and a business class trip to London to collect it! Immediate was engaged by TWE New Zealand to develop a promotional concept that would resonate with the Penfolds consumer and create cut through for the brand in-store during the lead up to Christmas.

Wolf Blass

Footy Finals Promotion

To leverage the Wolf Blass sponsorship of the AFL & NRL, Immediate developed a promotion for Independent bottle shops with an online scratch and win mechanic. Entrants had the option to select a footy code to win prizes including Sherrin footballs, Steeden Starter Packs, Wolf Blass wine, and Foxtel subscriptions to kick start the footy finals season.

Kraft

Back 2 School Olympics Promo

Executed through Metcash retailers Australia wide, the Back 2 School promotion is exciting shoppers with a chance to win a family holiday to 1 of 5 Olympic destinations. Immediate have managed this promotion from client brief through to creating retailer specific point of sale, website development, prize fulfilment and customer service.

Cadbury

Big W Olympics Promotion

The Cadbury Big W promotion was launched in support of the 2016 Rio Olympics. Immediate facilitated the campaign through the Point of Sale creative, website development, prize fulfilment and customer service. This promotion was extremely popular and received a lot of attention with a Gold Bullion up for grabs!

Penfolds

Max's POS

Penfolds recently launched Max's, a new tier created to commemorate Max Schubert, Penfolds first Chief Winemaker and creator of Grange. Immediate was charged with creating premium yet disruptive POS to drive the new range, and appeal to a recruit target audience – male luxuriants aged 30 to 40. Originally created for the ANZ market, this look and feel has now been adopted globally for F16/17.

Penfolds

Vintec 2016 Promotion

Following on from the success of the 2014 and 2015 Vintec promotions, the 2016 campaign targets highly involved wine shoppers, who can claim a wine cellar to house their wine collection. This year's promotion includes a range of participating brands. The dual zone 30 bottle and 110 bottle wine cellar options provide great options to chill white wines for serving immediately, and cellaring special bottles for future enjoyment. Immediate is managing the campaign from beginning to end including POS design, photography, e-commerce website, claim validation and customer service.

Oreo

CDM Oreo Engagement Kits

We’ve recently seen the launch of CDM Oreo, the bringing together of two of Australia’s most loved brands, Cadbury and Oreo.

To kick start the campaign, we designed and produced best in class trade engagement kits for Supermarket Store Managers showcasing the new CDM Oreo range across the different flavours and formats. 

To double the fun, the suitcase style kits were also designed to launch Oreo Thins which featured in a separate section of the kit.

Nicaway

New Product Launch

Working on the launch strategy for new NRT product Nicaway, we created the ‘QUITTING IS NO LONGER A DRAG’ campaign, taking it across all print, radio and in-store advertising materials.

Cadbury

Easter POS

For Easter 2016 we designed a range of beautiful point of sale for execution in all accounts, featuring the Cadbury bunny and Share the Joy messaging, to create a magical Easter destination in-store.

Cadbury

Village Valentine's Day Sampling

To celebrate Valentine's Day with Cadbury we sampled a full block of Cadbury Dairy Milk Chocolate to all lucky Village Cinema attendants on February 14th in this fun bespoke sleeve.

Cadbury

Cadbury & Channel 7 Parathon

For Cadbury’s sponsorship of the Australian Paralympic Team and participation in the Channel 7 Parathon, we showered messages of support received from consumers inside a giant Message Dome in Martin Place. The experiential activation supported Cadbury’s ‘Bring on the Joy’ sponsorship and $1,000,000 donation.

Lavazza

Melbourne Cup Carnival Sponsorship

Lavazza's sponsorship of the Melbourne Cup spanned free coffees in general admission through to a stylish Birdcage marquee. We worked on the branding and collateral for all touchpoints around the race course ensuring a consistent and strong brand presence from the race day programme to the marquee signage.

Sour Patch

Candy Engagement Kits

To engage the trade in the launch of two new products, Sour Patch Line-ups and Cadbury Party Mix and Lolly Bags, we created this fun kit and trade presenter.

TNCC

Go For It Promotion

Executed on-pack and in both Australia and New Zealand, the TNCC Go for It Promotion attracted nearly 40,000 entries leveraging the brands sponsorship of the Australian and New Zealand Olympic Teams and other sponsor partners with a VIP trip to Rio and daily instant win prizes.

Lavazza

Virgin Australia Fashion Festival Sponsorship

This year Lavazza amplified their activation at VAMFF with an onsite café, and partnership with Instagram fashion illustrator The Lust List. Working in an integrated agency team we brought to life the daily range of illustrations through the social media wall, branded note books and gift cards.

Lavazza

Australian Open Sponsorship

Lavazza became the first F&B company to sponsor all four Tennis Grand Slams with the 2016 partnership with the Australian Open. As part of an integrated team we designed and produced collateral for permanent and temporary cafes and the VIP Superbox, creating an impactful and unmissable brand presence.

Voltaren

Voltaren & Priceline Kooyong Classic

Following the success of our 2015 Voltaren activation at the Priceline Kooyong Classic, we executed Voltaren massage stations in the Priceline Marquee to reinforce the benefits of Voltaren Emulgel, and rewarded consumers with spot prizes in our game of Voltaren bowling.

Wolf Blass

Chinese New Year

To celebrate Chinese New Year and Year of the Monkey in Singapore and Malaysia, we created and produced stand-out metallic and foil point of sale to showcase the Special Edition 1 Litre Offer, and lucky red envelope neck tags for gifting.

Penfolds

Gifting

Penfolds, recently voted the ‘worlds most admired wine brand’ briefed us to create a range of luxurious and innovative gift boxes for key occasions throughout the year. Our designs took inspiration from the advertising campaign and showcased the iconic Penfolds bottles.

Cadbury

AUS & NZ Paralympic Team Sponsorship

Our ‘Bring on the Joy’ logo lock-up and POS brought to life and celebrated Cadbury’s sponsorship and contribution to the Australian and New Zealand Paralympic Teams, to help them on the Road to Rio.

Cadbury

Joyfuel Promotion

Our Cadbury Bars Joyfuel Promotion was spot on for the petrol and convenience shopper, with striking point of sale and a high perceived chance to win driving over 21,000 entries.

John West

Lent 2016

Lent is the key period for canned seafood sales, and this year to bring the new John West TVC to life in-store, we created a range of POS and in-store theatre items including fishing trawlers, life buoys and shingles; reinforcing the brands sustainability message and partnership with MSC and the WWF.

Immediate

In-house Photography, Video Production and Editing

Immediate's breadth of services includes photography, video production and post production. We have an in-house recording studio so we can record voice over and original music therefore maintaining absolute quality control over the productions for our clients.

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Get in touch

(03) 9697 1400

info@immediate.com.au

191 Ferrars Street
Southbank
VIC 3006
Australia