An iconic promotion for an iconic brand. Rolled out where all hot Chiko Rolls are served.

With up to $8 million worth of FREE gifts to be claimed instantly, Swisse Extras is helping millions of Australians ‘Celebrate Life Every Day’. Live nationally from 12th July to 6th September 2017.

To leverage its sponsorship of the Melbourne Cup Carnival and engage shoppers, Lavazza and Immediate developed and activated 2 in-store promotions across Ritchies and Foodland to Win an exclusive Emirates Stakes Day experience.

To engage shoppers in the winter months, we developed a “Cadbury Hot Choc O’Clock” campaign that talks to the consumption occasion and the fact that Cadbury Hot Chocolate can be enjoyed at anytime of the day, around the clock. Some enjoy it in the morning, others the afternoon, and others for the evening wind-down.

The promotion rewarded shoppers who buy any two Cadbury Drinking Chocolate or Pascall Marshmallow products a chance to win one of 8 mini breaks valued at $1,000.

This promotion builds on the success of the 2015 & 2016 CADBURY Joy Fuel promotions rewarding petrol and convenience shoppers with the chance to win a share in over $120,000 of the most desirable motoring prizes.

Aligning with the Cadbury Dairy Milk Marvellous Creations creative idea of “Unpredictably Marvellous”, Immediate developed a national consumer promotion for Independent supermarkets that was truly unpredictable and gave shoppers the chance to win “UNPREDICTABLY MARVELLOUS BREAKS” in the form of hundreds of Mystery Flight packages.

Radiant kicked off the 2017 AFL season with a promotion to ensure fans have all the merchandise needed to cheer their team on and, for one lucky supporter, the chance to win a 2017 Toyota AFL Grand Final VIP Family Experience. Radiant, the official Laundry detergent of the AFL, engaged Immediate to develop and execute an on pack promotion with a fun instant win mechanic. From initial design to final execution of in store POS, online microsite to prize fulfilment, Immediate are running the campaign across major national retailers, go into store now for your chance to win!

Promotion closes 11th June 2017

Oreo Dunked is one of Mondelez's biggest global campaigns for 2017 and Immediate as part of an integrated agency team had the exciting task of bringing the campaign to life in the ANZ market. The Immediate team developed and executed the ANZ theming, design, development and production of the Oreo Dunked Hoop, in-store point of sale using basketball great Shaq and promotional microsite. This promotion is in field now, check it out at your local supermarket.

Cycling over the hugely successful TNCC ‘Go For It’ Olympic promotion, TNCC Summer of Fun reimagined TNCC's positioning as the Better For You lolly and created five ANZ retailer specific promotions communicating the fun and energy of the brand while providing consumer and retailer incentives proven to deliver.

To activate the Cadbury partnership with the 2016 New Zealand Olympic Team, we developed a number of unique consumer promotions for the New Zealand market across 7 key retailers. Each promotion had unique entry mechanic, prize pool and POS creative and generated off location presence during the winter months.

To support the 2016 Penfolds release in New Zealand, shoppers were given the opportunity to win the ultimate luxury prize – a Vintage Rolex watch and a business class trip to London to collect it! Immediate was engaged by TWE New Zealand to develop a promotional concept that would resonate with the Penfolds consumer and create cut through for the brand in-store during the lead up to Christmas.

To leverage the Wolf Blass sponsorship of the AFL & NRL, Immediate developed a promotion for Independent bottle shops with an online scratch and win mechanic. Entrants had the option to select a footy code to win prizes including Sherrin footballs, Steeden Starter Packs, Wolf Blass wine, and Foxtel subscriptions to kick start the footy finals season.

Executed through Metcash retailers Australia wide, the Back 2 School promotion is exciting shoppers with a chance to win a family holiday to 1 of 5 Olympic destinations. Immediate have managed this promotion from client brief through to creating retailer specific point of sale, website development, prize fulfilment and customer service.

Executed on-pack and in both Australia and New Zealand, the TNCC Go for It Promotion attracted nearly 40,000 entries leveraging the brands sponsorship of the Australian and New Zealand Olympic Teams and other sponsor partners with a VIP trip to Rio and daily instant win prizes.