The Natural Confectionery Co. Let’s Picnic Promo

Mondelez International

We created a consumer promotion to boost purchases during the summer season with a fun and playful approach through the launch of the Woolworths exclusive NPD TNCC Let’s Picnic. Immediate crafted the campaign’s visual elements to match the new product packaging and effectively highlighted the opportunity to Win 1 of 3 Qantas holidays and 250 $100 Woolworths e-Gift Cards. We designed and developed the promotion's microsite and handled all aspects of prize validation and winner management from start to finish.

Involvement

Ideation I Legals I Design | Microsite Build I Execution I Promotional Management