Sapporo Win This Fish

Sapporo

Working alongside Sunday Gravy, Immediate provided guidance on effective prizing and activities for the upcoming Win This Fish campaign. Aimed at boosting awareness, the promotion was available both on and off premise, giving shoppers the chance to win an exclusive trip to Japan to handpick their own Yellowfin Tuna at the vibrant fish markets. Winners would then enjoy it prepared in various styles at a local gourmet sushi-ya. Additionally, secondary prizes of dining vouchers were offered to encourage repeat purchases while keeping the dining theme alive. Eye-catching die-cut shoppable towers were set up at key independent retailers.

Involvement

Strategy | Entry Platform | POS Design | Winner Management | Reporting