Penfolds x Le Creuset Shopper Promotion

Penfolds

Immediate partnered with Treasury Wine Estates and Penfolds to deliver the “A World of Flavour” promotion, an exclusive offer for Dan Murphy’s members. Pairing one of Australia’s most iconic wine brands with the premium cookware of Le Creuset, the campaign gave shoppers a compelling reason to engage. We developed the campaign concept, facilitated the partnership with Le Creuset, and created the digital gateway for claims while managing fulfilment of the cookware rewards. Penfolds internal agency produced the photography and key visual design, while Immediate ensured the shopper journey and reward process were seamless from start to finish.

Involvement

Campaign Concept & Partnership | Digital Gateway Design & Development | Legals |Reward Fulfilment Management | Reporting