CADBURY Find The Ticket Shopper Promotion

CADBURY

Find the Ticket is one of Coles' most iconic shopper promotions; a CADBURY institution that shoppers now look forward to every year. Immediate has designed and run it for eight consecutive years in partnership with Mondelez, turning an everyday CADBURY Dairy Milk purchase into a nationwide treasure hunt with winning tickets hidden inside specially marked blocks on shelves around Australia. What makes it best-in-class is the execution. Immediate manages every golden-ticket pack from end to end — coordinating chilled deliveries to reps across the country, and personally reverse-merchandising promotional packs into regional and remote stores so winners come from everywhere, not just the eastern seaboard. A dedicated reporting system tracks every block from dispatch to shelf, confirming each winning pack is received and correctly placed in store. It's a truly national promotion, run with a level of rigour the industry regards as best in class.

Involvement

Design | Execution | Promotional Management | Microsite Build | Winning Block Management | Legals