Coopers Stacks of Cash Promotion

Coopers

Working alongside Coopers and their creative agency, Immediate provided crucial strategic guidance on effective prizing mechanics for Coopers' first-ever on-pack promotion. Backed by industry best practices, we successfully steered the brand to stick firm to a high-appeal, universal cash incentive to guarantee maximum retail conversion and sales uplift. While the creative agency brought the bold, stripped-back visual identity to life, Immediate managed the end-to-end promotional delivery. We took care of all multi-state legal permits and T&Cs, built the mobile-first entry microsite, managed the unique on-pack code verification, and handled automated instant-win distribution, customer care, and reporting.

Involvement