CADBURY Hidden Ticket Consumer Promotion 2025

CADBURY

For the seventh exciting year, Immediate teamed up with Mondelez to once again bring to life the CADBURY Find the Ticket promotion. In 2025, this Coles-exclusive national campaign gave 200 lucky CADBURY shoppers the golden opportunity to find a $1,000 winning ticket hidden inside specially marked packs. Seven popular variants of CADBURY Dairy Milk blocks were included in the promotional range. CADBURY’s generosity saw winners from all over the country share in the $200K total prize pool.

Involvement

Design | Execution | Promotional Management | Microsite Build | Winning Block Management | Legals