Coca-Cola x NBL Ultimate USA Basketball Experience

CCEP

Immediate partnered with Coca-Cola Europacific Partners to launch the “Ultimate USA Basketball Experience” shopper promotion. The activation leveraged Coca-Cola’s strong connection with basketball through its Powerade and Mount Franklin brands, alongside its NBL partnership, to deliver an engaging multi-brand campaign. Shoppers who purchased participating products could enter for the chance to win the ultimate trip to the USA to experience basketball at its peak, plus trips to Hoopfest and hundreds of instant-win prizes. Immediate developed the promotion mechanics, digital entry platform, and creative rollout across in-store and digital environments, ensuring a seamless shopper journey from purchase to prize entry.

Involvement

Strategy | Entry Platform | POS Design | Legals | Winner Management | Reporting