Coopers Australian Lager First Drop Promotion

Coopers

Coopers Brewery, with its rich 162-year history of crafting exceptional brews, introduced an addition to its repertoire with the launch of its flagship lager in the Australian market. To celebrate, Coopers marked 170,000 cans with "First Drop" and seeded them across Australia. Through a strong social campaign, Coopers shoppers were encouraged to find the cans and enter their First Drop timestamp online to win a heap of great prizes. In conjunction with Coopers' creative agency, Immediate facilitated the terms and conditions as well as the promotional microsite, instant win mechanic and prize draws.

Involvement

Promotional Website | Prize Mechanic | Legals | Winner Validation