Immediate Immediate

Crown Where Footy Gets Loud Campaign


Crown’s newly renovated sports focussed venue The Pub is one of the best spots in Melbourne to watch the big games. For the 2022 AFL Season, The Pub needed to drive this message and position itself as footy’s second home. Immediate developed “Where Footy Gets Loud”; an ownable campaign and identity that allowed Crown to encapsulate and promote The Pub’s sports watching facilities, atmosphere and F&B offering. As part of the Where Footy Gets Loud campaign, Immediate design, developed and executed a season long consumer and community footy promotion, destination website, in venue signage and POS and an AR Photobooth experience featuring the Toyota AFL Premiership Cup and Jono Brown.


Campaign Strategy | Creative Platform | Campaign Identity | Website Design & Build | Design & Artwork | Animation & Motion Graphics Execution

Crown The Pub Where Footy Gets Loud. People watching AFL game at The Pub.
Crown The Pub Where Footy Gets Loud