Kirks Summer Shopper Promotion

Kirks (CCEP)

To drive volume during the peak summer season, Immediate managed the end-to-end delivery of Kirks’ national multi-retailer campaign. Immediate simultaneously built and managed parallel promotional pathways for Coles and independent networks. We delivered a seamless, single digital entry hub to dynamically route all shoppers, while taking complete ownership of the T&Cs, permits, proof-of-purchase validation, prize fulfilment, and customer care.

Involvement