Mondelez International | Olympics and Paralympics Match & Win Promotion

Mondelez International

Mondelēz is a proud partner of the Australian Olympic and Paralympic Teams, with sponsorship covering their Chocolate, Biscuits, and Candy categories, featuring leading brands like Cadbury, Favourites, Twirl, TNCC, and Ritz Crackers. To maximize this sponsorship and unite these diverse categories and brands in a compelling way, we developed the MATCH & WIN promotion, offering a chance to instantly share in $100,000 in prizes. The promotion featured engaging gamification elements, capitalising on the nation’s enthusiasm for Australian Olympic and Paralympic athletes. Participants could generate digital content through interactive match cards, aiming to match all three athlete cards for an instant win. Additionally, entrants were entered into a Major Prize Draw for a chance to win a trip to the Australian Olympic Team’s Welcome Home Event at the Qantas Hangar in Sydney

Involvement

Ideation I Legals I Design | Microsite Build inc. Gamification | Execution I Promotional Management