CellarStack by Penfolds
Penfolds
With the challenge of bringing younger less wine savvy shoppers into the Penfolds brand and more specifically cellaring, Immediate designed and developed Cellar Stack by Penfolds, a modular, stackable, art piece designed to grow as its owners collection does.
Involvement
Shopper Strategy | Design | Photography | Development | Copywriting | Production
![Penfolds CellarStack GWP](https://immediate.com.au/wp-content/uploads/2024/05/CellarStack-1100w.jpg)
![](https://immediate.com.au/wp-content/uploads/2024/05/CellarStack-image-1100w.jpg)