Immediate Immediate
Penfolds CellarStack GWP

CellarStack by Penfolds


With the challenge of bringing younger less wine savvy shoppers into the Penfolds brand and more specifically cellaring, Immediate designed and developed Cellar Stack by Penfolds, a modular, stackable, art piece designed to grow as its owners collection does.


Shopper Strategy | Design | Photography | Development | Copywriting | Production

Penfolds CellarStack GWP