Penfolds x Le Creuset V2

Penfolds

Building on the success of the inaugural campaign in 2025, Immediate returned to evolve the concept for the second iteration of Penfolds’ high-tier shopper activation in 2026. Pairing one of Australia’s most iconic wine brands with the premium cookware of Le Creuset, the tier-spend campaign gave shoppers a compelling reason to engage. Immediate managed the end-to-end partnership relations and established the core promotional mechanics. Creative agency Splash produced the premium photoshoot and art direction, while Immediate engineered the digital gateway for claims, drafted the multi-state legals, and oversaw validation, customer care, and the premium reward fulfilment to ensure the shopper journey was seamless from start to finish.

Involvement

Campaign Concept & Partnership | Digital Gateway Design & Development | Legals | Reward Fulfilment Management | Customer Care & Reporting