Penfolds x July Shopper Promotion

Penfolds

Immediate partnered with Treasury Wine Estates to deliver the “Worlds Await” promotion, created exclusively for Dan Murphy’s MyDan’s members. The campaign paired Penfolds’ world-class wines with JULY’s premium luggage, giving shoppers the chance to claim a personalised travel essential with qualifying purchases. We originated the campaign concept, facilitated the partnership with JULY, and designed the digital claim gateway to ensure a smooth shopper journey from purchase validation through to reward fulfilment. Penfolds’ internal agency, produced the photography and key visual design, while Immediate ensured the mechanics and end-to-end experience were seamless.

Involvement

Campaign Concept & Partnership | Digital Gateway Design & Development | Reward Fulfilment Management | Legals | Reporting