Pepperjack Made for Food Shopper Promotion

Treasury Wine Estates

To drive volume with Core and Recruit audiences in Ritchies and IGA, Immediate led both the creative design and digital rollout for the Pepperjack ‘Made for Food’ campaign. We designed the core key visual that anchored the campaign's look and feel across POS touchpoints, and brought the same aesthetic into a clean, mobile-first entry site. Activating across IGA and Ritchies outlets exclusively, the promotion gave shoppers a strong incentive to buy, featuring instant-win $50 IGA eGift Cards to drive immediate conversion alongside a major draw for $1,200 IGA eGift Cards. Alongside the creative, Immediate ran the entire back-end promo system, managing the T&C and permits, receipt validation, digital prize distribution, and customer care.

Involvement