CADBURY Find the Ticket 2023

CADBURY

Immediate has been managing the CADBURY Find the Ticket promotion for Mondelez International since its inception five years ago. Exclusive to Coles, this year’s national campaign offers chocolate lovers the chance to win a share of $300k. The promotion sees specially-marked blocks of CADBURY DAIRY MILK, OLD GOLD and CADBURY CARAMILK rolled out across the nation in Coles and Coles Express stores. If shoppers aren’t lucky enough to find a $1,000 winning ticket inside their specially-marked block of chocolate, they can still enter the major prize draw for a chance to win a trip to a CommBank Matildas International Friendly game valued at up to $10,000!

Involvement

Design | Execution | Promotional Management | Microsite Build | Winning Block Management | Legals