Penfolds Victoria Derby Day

Penfolds

In 2021, the inaugural Penfolds Victoria Derby Day 2021 kicked off the Melbourne Cup Carnival, complete with a splash of red on track. Immediate was tasked with creating bespoke materials for race day including hospitality collateral and supporting gift boxes for the Grange 70th Anniversary Record Player Console which was on display in the Committee Room at Flemington. We also crafted a bespoke red plinth to showcase a rare Magill Cellar 3 barrel head – which was presented to the winner of the Penfolds Victoria Derby. Photos: Riley Muscat - TLA

Involvement

Design | Print Production | Execution