Sapporo “Win This Fish” Wins Big!

Sapporo

Immediate and Sunday Gravy had a massive night at the Shop! ANZ Retail Marketing Awards Gala, taking home a haul of trophies for the bold and unforgettable Sapporo “Win This Fish” campaign. Conceived by Sunday Gravy, the campaign gave Sapporo drinkers the chance to win a once-in-a-lifetime trip to Tokyo’s iconic Toyosu Fish Market. The grand prize? Bidding on a yellowfin tuna at auction, followed by a bespoke sushi dining experience — paired, of course, with Sapporo Beer. The campaign was recognised across the board, winning: 🥇 Gold – Integrated Path to Purchase 🥈 Silver – Sales Promotion 🌟 Pinnacle Award – Best Shopper Experience 🏆 Tom Harris Retail Marketing Award – Best in Show At Immediate, we helped shape the prize concept, built and managed the digital entry gateway, and rolled out eye-catching in-store displays and POS to bring the experience to life on the shop floor. Sunday Gravy led the creative charge — producing the iconic ad, crafting clever PR stunts, and hosting a high-end culinary media launch. Meanwhile, KWPX rolled out media with precision and impact. This win is a testament to what’s possible when fearless creative meets seamless execution. A huge thanks to our partners and to Sapporo for backing an idea that truly made waves.

Involvement

Shopper Strategy | Design | Point of Sale | Entry Microsite | Legals