The Natural Confectionery Co 25% Less Sugar Launch
TNCC
To launch TNCC’s 25% Less Sugar range we developed ‘Snakes the Game' sampling activation to reinforce the key product benefit of in a unique way and driving trial. The launch exceeded expectations, surpassing its business case by +63% and driving long-term health of the candy category. TNCC 25% less sugar launch is the most successful NPD launch in the history of the Candy Bag segment in Australia!
Involvement
Design | Execution | Activation
![](https://immediate.com.au/wp-content/uploads/2020/02/TNCC_MSTR_RS-snakes-flat.png)
![](https://immediate.com.au/wp-content/uploads/2020/02/Robina9-scaled.jpg)