The Natural Confectionery Co 25% Less Sugar Launch
To launch TNCC’s 25% Less Sugar range we developed ‘Snakes the Game' sampling activation to reinforce the key product benefit of in a unique way and driving trial. The launch exceeded expectations, surpassing its business case by +63% and driving long-term health of the candy category. TNCC 25% less sugar launch is the most successful NPD launch in the history of the Candy Bag segment in Australia!
Design | Execution | Activation