CADBURY 10kg Block Promotion

CADBURY

What better prize than more of the brand you love? That simple insight powered the CADBURY 10kg Block Promotion; giving chocolate lovers the chance to win a year's supply of CADBURY Dairy Milk in the form of one enormous 10kg block. Running through independent stores nationally, the campaign turned the humble chocolate aisle into a talking point: each store kitted out with a full POS suite and a genuine 10kg block on display to stop shoppers in their tracks and drive them to enter.

Involvement

Creative Design | Website Build | Execution | Promotional Management | Prize Fulfilment