Roll home with a CHIKO

CHIKO

How do you reinvigorate an Aussie icon? The Chiko Roll is a national institution - but on a busy takeaway menu board, it's easily lost in the crowd. Immediate's "Roll Home with a CHIKO" campaign put it back front and centre, driving engagement across 2,000+ small-operator takeaway stores and rewarding them for giving the Chiko Roll pride of place in-venue. A grassroots trade campaign that turned independent operators into champions of the brand.

Involvement

Design | Legals | Entry Microsite | Fulfilment | Winner Management